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At the beginning of week #2 of our hugely successful FEMA home campaign, Donnie Brewer contacted us to inform us that he didn’t want to take weeks 3 & 4 of April off as originally scheduled. He had just purchased 50 FEMA travel trailers and he wanted to create a commercial to air during those two weeks to try to move them quickly. He had the commercial idea. We just had to tweak it and produce it. This was very exciting but scary as well. We knew that his expectations were high based on his huge success the previous week selling FEMA homes. We also knew that it is hard to make a sequel to a big, successful production. The commercial maintained the dry approach of the first commercial with the same silly humor as desired. The new Travel Trailer commercial first aired on a Tuesday night in American Idol. He contacted us Wednesday at 2PM to inform us that he had shown travel trailers to 25 people who had walked in that day after seeing the commercial. It looks like the 2 week schedule will be all that is required to completely liquidate the 50 travel trailers… one more huge success! The challenge will be to continue to create dry humored commercials with a very sellable offer each time, but we are up to the challenge.

Bixenman Richardson Chiropractic clinic is a success story within itself, but it also holds true to say that with the help of KADN/FOX 15 and MyKlaf-TV, the clinic has exceeded its own expectations of growth within six months of advertising. When we met with Dr. Tracy his idea of television advertising was one of narrow belief for success and he felt that it may be too expensive to consider. As we began to envision what he could show not only about his clinic, but more importantly about his promotable dietary health food supplement, the lights literally flickered in his eyes and the bells rang loud enough for us to hear from across the table. Within one meeting we had signed, sealed, and delivered a new client the answer to his problems. We produced two commercials that promoted everything Dr. Richardson offered in his clinic while each spot individually focused on a particular service; one the general practices of the chiropractic side and the other, the full healthcare product line of dietary foods which included testimonials from proven success stories.. I developed a comprehensive ad campaign that targeted the potential customers suffering from back pain which rotated around late night programming and early daytime which has proven to deliver the right customer to his door. For the dietary health food product, I focused on our daytime talk and our weekend movies along with FOX News that would surely provide the “couch potato” clients with a visual on a possible new beginning in healthier living, and it did. Dr. Tracy has become not only a believer, but a true testifier of television advertising success. I have been able to earn an annual commitment from this advertiser and soon to be the “health minute expert” sponsor. Due to quick wit and an eye for creativity, we have been able to turn a client into a true believer in our industry

Adison Norland is the only contemporary furniture store in Lafayette, LA. But as we all know in advertising, if no one knows about you they will not come. When I met the owner two years ago she was only doing advertising for her sales twice a year in order to move merchandise that was out of season. What was great about Adison Norland was that she was able to get furniture in any color a customer wanted and also did in-home design and decorating at a low cost to customers who shopped with her. She had a great website and wanted her potential customers to visit the website for her services, but she did not advertise it. In January of 2009 they decided to make a real investment in television. They decided that a creative concept in the commercial would work better than a sale oriented spot emphasizing price points. We also put a web banner on KADN.com with a link back to their website. They then produced a unique “bed” commercial which is also on their website. We rotated the two spots and changed the audio every month and added graphics for sale dates. After a few months they started to see the results…more new customers coming in who were buying houses or moving into Lafayette. Not only did they want the latest furniture, they were also interested in her home design service. When Adison Norland’s contract ended in December of 2009, we renewed her for another 12 months using a very focused style presentation built on a detailed customer needs analysis and measurable goals. The owner understands now that if she is committed to the success of her business she has to be committed to her advertising. FOX 15/MyKLAF TV Lafayette, LA

The Lafayette Wildcatters are a local professional indoor football team based in Lafayette, LA. We approached them in August of 2009 just as they were being formed concerning ways that they could get their brand out in the marketplace. Since their season did not start in until May, 2010 we had them sponsor a segment in our weekly high school football game and did bi-weekly interviews during halftime of the games. They also ran a small spot schedule concentrating on sports. In January we went back to them to start working on the campaign for the upcoming season. After three rounds of negotiating they finally agreed on a dollar amount for the TV budget and agreed to place it with us. Or so we thought. Shortly after we agreed on a deal they signed an agreement to play their entire home schedule in the area’s best and largest indoor venue. They also became skeptical that we could not put enough people in the seats using just our station. That’s when they brought in an agency to help purchase the media. This started the 4th round of negotiations. We put together a very comprehensive plan focusing on frequency while still hitting their demo very hard. We have also designed two exclusive on-air promotions for them and included ticket giveaways as daily prizes in other contests. So after many rounds we finally came to a deal. The first home game was attended by over 5,000 fans which was an unqualified success. FOX 15 / MyKLAF-TV Lafayette,LA

H and R Carpet Company is a family owned and operated small business in West, Texas. H and R Carpet Company prides themselves on great and friendly customer service. H and R Carpet Companyprovides services that are unmatched by others and their products are plentiful. H and R Carpet Company celebrated their thirty fourth anniversary in 2007. I began working with Jeff Reddell, owner of H and R Carpet Company, in January of 2008 and we developed a great working relationship instantly. At present the company experiences success from walk in business and contract business. Jeff made it very clear to me in his client needs analysis that he wanted more foot traffic. At that time his current means of advertising included Billboards and Yellow Pages. Quite leery of the dollars spent on television advertising, getting him on air was a timely process but very well worth it in the end. H and R Carpet became a member of the FOX family in December of 2008 as a DTV switch sponsor with five second billboards. Jeff was assured quickly of how effective television advertising was for his company because of the success those five second messages brought him. Still a slow process, Jeff was convinced to purchase a television schedule in three month increments. This year Jeff has become an annual Fox client and a very satisfied one. I am anticipating nothing less than great success for H and R Carpet in the upcoming year, with the consistency of an annual advertising commitment.

The Plastic Surgery Center of SWLA’s goal is to provide quality, caring, state-of-the art surgical care. Their center specializes in cosmetic procedures including breast surgery, liposuction, Botox, face lifts, and they also provide surgery for additional medical needs. The Plastic Surgery Center has been serving cities in Louisiana such as: Lake Charles, Westlake, Sulphur, Iowa, Jennings, and DeRidder since 1982. They are a brand new advertiser for KVHP FOX 29 / THE LAKE CHARLES CW and for television alone. Their Sales Rep, Morgan Wilson, helped create an extremely classy and informational commercial that would be sure to not only bring in brand new business, but repeat business as well. The Plastic Surgery Center’s doctor, Ralph W. Colpitts, M.D., is board certified by the American Board of Plastic Surgery. He specializes in surgery of the face, breast, and body. Dr. Colpitts combines his experience with the latest diagnostic equipment to provide the best surgical care available. Morgan brought in a man by the name of Hal Comeaux with CMX Innovations to bring The Plastic Surgery Center’s vision to life. When creating this campaign, Dr. Colpitts wanted to distinguish himself from his competition with a very sophisticated and tasteful commercial. This is indeed what was delivered! Dr. Colpitts has seen an overwhelming response due to his campaign and is very satisfied.

LA Power Equipment & ATV is located in Sulphur, Louisiana and carries Arctic Cat fourwheelers and Echo lawnmowers as its main focus. “The Power Team” as they call it, is committed to providing excellent customer service as well as any maintenance that may be required from the customer. LA Power Equipment & ATV was hesitant to start re-airing on television due to their previous experiences. Morgan Wilson, their Sales Rep for FOX 29 / THE LAKE CHARLES CW, was determined to change their views and provide them with quality service that would help bring customers to their business. Hal Comeaux, producer of CMX Innovations, Morgan Wilson, and “The Power Team” came up with an innovating and exciting way to show off their products, the product’s features, as well as the services that LA Power Equipment & ATV provide. Now that they are airing on FOX 29 and THE LAKE CHARLES CW, they have seen a dramatic increase in their traffic and sales. The commercial helped bring their store to life, in the eyes of the viewers, by actually demonstrating what their products were capable of. This time around, television has had a major role in changing LA Power Equipment & ATV for the better and re-gained the trust of the advertiser.

Lloyd Lauw Collision Repair Center in Sulphur, LA is a CLASS A Collision Center and is one of the largest collision repair facilities in the Lake Area. They are a direct repair facility for several insurance companies and a proud part of the Certified First Network. For years, Lloyd Lauw Collision Repair had only advertised sporadically throughout the market. His local FOX 29/CW Sales Rep, Linda Smith helped create a new television campaign, with heavy frequency rotator schedules on both FOX 29 and The CW. His commercial was shot and produced on location by Hal Comeaux – CMX Innovations, and emphasized his GREEN products and services, Exclusive to the Lake Area market. Lloyd Lauw is the only collision repair center in Southwest Louisiana using an environmentally safer waterborne refinish system, Envirobase High Performance from PPG. Lloyd Lauw has had tremendous response from his local television campaign, and gets positive comments and feedback daily. When talking with same type businesses in other markets, who have really felt the economic crunch, Lloyd feels fortunate that his business has either held steady or shown increases each month. He’s even given his FOX 29/CW local sales rep Referrals of other friends in business who have been impressed by the exposure his business is getting, and want to explore similar campaigns.

In August of 2009, KTSM (NBC) targeted window businesses, who advertise heavily in the local paper, El Paso Times. We developed a creative idea that set Window World apart from its competitors. The idea was to have the owners, literally, standing on the windows... "we not only stand by our windows, we stand ON them" to illustrate the strength of their products. The campaign was $7k a month... and right away the client began seeing results, telling us the phone was ringing 'off the hook'. Since September of '09, Window World is a monthly major advertising partner with KTSM, with sales from their TV ads easily outpacing their newspaper investment.

Brewer Quality Homes is one of the oldest manufactured home dealerships in the Shreveport – Bossier City area. They are a second generation business. Their business has followed the trends of the industry by spiraling downward for the past 10 – 12 years. They have not been on our air in 10 years. One of our account executives has been calling on Donnie Brewer for about 6 months now. Persistence paid off because Donnie gave us the opportunity to create a special commercial for them geared at selling 100 FEMA houses that he had acquired. These homes have never been lived in, they all look alike and they will be priced at a very low figure. Donnie encouraged us to have fun with the commercial. He said that he really wanted it to stand out. He didn’t want it to be “just another commercial on TV.” The commercial concept that we developed capitalized on Donnie’s dry delivery and sense of humor. He loved the script and agreed to a 6 month schedule airing two consecutive weeks each month. We hit the air on a Monday night airing in Two & A Half Men from 6-7PM and again in 24. The next day he contacted us to let us know that he had 6 people walk in and 5 call about the commercial. A few days later we learned that, of those 11 first day prospects, 6 turned to sells! He ran in American Idol the next night and the results continued! He has since moved most of his advertising dollars to our TV stations and his results continue!

The news portion of this spot was shot in the KVHP studio in Lake Charles,LA. Heather Alder was hired for the “News talent”. The dentist office scene was shot at a local office, and Taylor Stokes was hired for the “Dental Assistant” talent. Copy written by Chuck Boudreaux and video production was done by CMX Productions / Hal Comeaux. Unitech Training Academy has multi locations throughout Louisiana. They have been open in the Lake Charles market since July of 09’, and have expanded from a singular training program of Medical Assistant. They originally approached us with very outdated commercial spots that were being produced by a Lafayette,LA television station. Once the Unitech managers were shown a few examples of our local spots, they immediately asked us to start their creative work exclusively. We are now working on the 5th Unitech spot, and the results for the client have been wonderful. They are averaging 12-15 new students over their monthly goals. They have just stated to us, that the enrollment success has been directly related to the quality of commercials that are being developed by CMX Productions. The relationship with Unitech has grown each month that we are together, and it has come from constant face to face contact, listening to thier current and future needs, and treating them with old fashioned care KVHP

WRSP-TV and WBUI-TV created a successful public service campaign targeting THE DANGERS OF TEXTING WHILE DRIVING. They teamed with sponsor Kanoski & Associates, a law firm with offices across the DMA, who was looking for a unique brand and a way to breakthrough the clutter with a distinctive message. The stations put together a 3-part campaign: 1):30 public service announcements 2):60 & :120 interview segments 3) Web Kanoski & Associates is a consistent advertiser with WRSP & WBUI. And this sponsorship is in addition to a :30 campaign. WRSP/WCCU FOX 55/27

The Great Race Giveaway started with a client asking about giving away a prize. We wanted to make it big deal so we set out to secure three great prizes. We also wanted to work with one major local company with many retail locations that will serve as registration points, thus driving foot traffic to their locations. The main sponsor could be a grocery store, convenience store or even a local distributor. In our case we partnered with County Market, a grocer with multiple locations across our DMA. The local businesses that gave the prizes also became advertisers with their own :30 and also benefited from the promos. WRSP/WCCU FOX 55/27 Illinois, Champaign/Springfield IL

TV Viewing has grown to over 8.5 hours a day and has shown to be the most cost effective Median to reach consumers. TV reaches local consumers, gets fast results and is easier than ever. Consumers who watch TV tend to follow up on the internet. 27% of consumers go to the internet to learn more about something they have seen on TV. Not only will you be advertising yourself on TV but will also drive consumers to your website.

The objective of this campaign is to highlight the positive impact that locally-owned small businesses have on our community. We put together a package that our special projects AE sold to small locally-owned businesses in the Spokane/Coeur d’Alene markets. Each commercial is made up of three non-competing businesses. Each package has a minimum of 75 commercials scheduled on FOX 28 and This TV. The package has a three-month minimum commitment to it and each advertiser within the package is billed $400 per month plus a one time $100 production fee. In addition, we created a web page on our myfoxspokane.com site that talks about the importance of buying from local businesses and features descriptions of each participating advertiser and links to their websites. Total monthly value to each advertiser is $1,700 a month. The result so far is that we have 5 packages sold (that’s 15 new advertisers that haven’t been on TV) and we are already getting renewals. The clients are thrilled with the exposure and are getting new customers into their businesses. WAYU FOX 28 Spokane, WA

With the auto category hurting, and representing up to 30-50% of some stations’ revenue, we spoke with the NADA who we found was producing creative to counter the downturn; and the NADA agreed to the station tagging the spots. We ran the commercials and the Local Auto Dealer Association gave praise and credit which helped give back goodwill to a category of business that appreciated the campaign. WAYU FOX 28 Spokane, WA

With this campaign we wanted to infer that local broadcast television is an important part of the community. In creating the campaign we were very conscious to deliver this message in a calm, nonintrusive manner in hope of educating viewers throughout the DMA. WAYU FOX 28 Spokane, WA

The ABC 6 Job Boot Camp is designed to provide employers the forum with which to recruit and identify job applicants. For job applicants the Boot Camp format is designed to prepare them for their next career. At the Boot Camp we provide candidates with training seminars in which they can learn how to craft award winning resumes, prepare for the job interview, learn about new fields of employment, and how to search for jobs. These seminars provide value to both candidates and employers. It prepares applicants for the job interview process and provides employers with well prepared applicants all designed to speed up the job application process. 40 businesses participated in the event and the feedback from employees was very positive. WSYX ABC 6 Columbus, OH

KTSM developed the area’s biggest video gaming event ever. Open to all ages. Local gamers competed in music video games Guitar Hero and Rock Band for prizes - Plus tons of exciting games, activities, and contests available for all attendees! Winner of Guitar Hero tournament received a new 2010 Kia Soul from Viva Kia. Free entry to compete. Ages 13 and over. Exciting ‘Rock Band’ 4-player tournament gave ‘bands’ the true Rock Star experience as they performed live in front of an audience in a concert atmosphere. Winning band received $1000 in furniture GCs. ‘Halo 3’ 16-Player Death Match. Compete against 15 others as you battle for Halo supremacy. The Wii Adventure Zone. Compete against the best Wii gamers in various titles and genres. Mini-Tournaments and Live music. Attendees experienced the latest in video gaming and had a day of exciting gaming thrills, entertainment, food, and more! Number of Attendees: Total: Approx. Attendance: 1400 Event ROI: (see related Excel file): Total Revenue: $33,000 Total Expenses: $16,000 (cash and trade) KTSM NBC El Paso, TX

Kid's Junction Resale is owned by Michael Russell and has been advertising on our stations for almost 5 months. Kid's Junction Resale is a children's retail consignment shop which carries lightly worn clothes, cribs, strollers, toys, etc. They pay out cash every day for those that are selling their lightly used belongings and turn those items around for resale at extremely reduced rates. His philosophy assists the community by putting money back into his customer's hands with an easy and smooth transaction. In turn, new inventory and now they have money to shop for new stuff. No more garage or yard sales! His ongoing television campaign has been very instrumental in growing his business and branding him as the children's resale industry leader in SA, during these troubling economic times. The advertising has been so beneficial that his commercial and new customer referrals have even drawn crowds as far as Laredo to come to San Antonio and take advantage of these great bargains. He has something to offer all consumers with children, tailored for affordability! Advertising on our stations has brought him great success and the possibility of opening up a new location in Boerne-very soon! Account Executive: Allie Gray KMYS Fox 29 / MY 35 TV San Antonio, TX

BMP Radio was our radio partner for this event. They held a contest on Digital 101.1 and sent their winner to our event. They also held a live remote the day of the event. BMP Radio would like to partner with us for the next three years for the Valley’s Got Talent contest. KVEO NBC Rio Grande Valley, TX

Fox 40 WICZ Television created a campaign called "Buy Broome." This initiative was designed to accomplish 2 initial goals: Secure new advertisers for the station. Educate the public about the positive effects of spending their dollars in locally owned businesses. Feedback from the participating clients was immediate! They achieved positive recognition within the community, since they were highlighted on the commercials. There were also many positive experiences of viewers admitting to being surprised by the statistics and power of buying local. Twenty eight new to TV advertisers were brought on for a 6-month commitment, generating almost $40,000 in new revenue. Wayne Gordon General Sales Manager WICZ FOX/WBPN TV Vestal, NY

WPGH Fox 53 and My Pittsburgh TV present the annual Pittsburgh Blues Festival at Hartwood Acres. The Pittsburgh Blues Festival benefits the Greater Pittsburgh Community Food Bank. Past years musical guests included Blues Legends like John Mayall, Buddy Guy, Koko Taylor, Johnny Winter among many others! This 3-day event attracts the hard-core blues fans as well as the occasional blues fans. And it’s fun for the entire family! Sponsors have the opportunity to distribute coupons, and have on-site signage opportunities. The Pittsburgh Blues Festival attracts over 10,000 people per day. This is a great way to reach out to new potential customers! WPGH Fox 53 and WPMY My Pittsburgh TV Pittsburgh, PA

Fox 40 AND Citadel Broadcasting have partnered together to bring you the Clubhouse Card. This is your opportunity to play 15 fantastic area courses for only $199! Play the tour as you sample Grater Binghamton's golf at its best! Make your purchase today, the Clubhouse Card is a limited time offer. Present your Clubhouse Card at each of our participating area golf courses for one round of golf with cart! The card will be punched as being redeemed for that course and returned to you for use at the other courses. Results: We were able to secure 300 total cards resulting in over $55,000 in NTR. Most courses, if not all of them, have already signed up to do it again. Most say they had record years in a "down" economy and had nothing but good things to say about the campaign. We have even added additional course to the card this year. Wayne Gordon General Sales Manager WICZ FOX Vestal, NY

All sponsors were pleased. Marshall has already set a meeting to discuss next year, Summer Grove Baptist Church has already begun talking to us about other promotional opportunities and Buddy’s Home Furnishings is also thrilled. They basically made arrangements to sell some of their product that they displayed at our event. Our radio partner (which did an AWESOME job) was very pleased and wants to work with us on future events as well. Overall, this event was a huge success with over 500 in attendance and $42,500 in sponsorship revenue! KMSS FOX Shreveport, Louisiana

WCGV and WMSN have worked with the Arthritis Foundation for years and I am a Board Member. The Arthritis Run/Walk was part of Irish Fest on Saturday, Aug 15 2009. Due to our station's involvement participation for the event has increased from 1400 in 2004 to now being over 2000. The gross donations went from 42k in 2004 to nearly 100k in donations this year. David Ford WCGV-TV My 24/WVTV CW 18 - Milwaukee WMSN FOX47 - Madison Group Manager

Talecris plasma Resources began as a 3 month TV campaign to alert the public to donate their plasma for money. The client was "overwhelmed with new clients" from the 1st week and has now turned into a 12 month advertiser. WMSN FOX Madison, WI

The Fox Summer Shootout is a nine-hole best-ball, blind draw tournament every Thursday night for six weeks at Piper Glen Golf Course. The tournament was open to the public, and everyone was invited to play. This was a new promotion for our station with the goal being to increase local awareness, develop nontraditional revenue, and to create a fun event for sponsors who want high visibility, more impact for their summer advertising campaigns, a higher local profile and increased profit opportunities. We were able to secure incremental revenue from a local car dealer that sponsored our Hole-In-One contest each week. We added new businesses with a wine distributor, catering company, golf course, and grocery store to name a few. Each week, participation in the event grew and culminated with having to extend the event to the entire 18 holes to accommodate all the golfers. At the end of the six weeks we were asked to extend the event an additional six weeks. All major sponsors were thrilled with the turn out and asked to be a part of the 2 nd Annual Fox Summer Shoot Out. WRSP FOX Springfield, IL

This Is It Furniture, a well known furniture store in our whole DMA uses a very creative message in their advertising. Big Mike, the owner, always ends his message with a line, Where you always get a free onion. He might even break a few yard sticks. Over the last 2 years, and given the current economy, This Is It Furniture continues to grow and has continued to increase his advertising on FOX. In that time, he has added a new store in a neighboring community, and moved his original store into a facility twice as large. Chad Happersett, Station Manager WCCU FOX Champaign, IL

Attorney Cialella began her campaign on 3/23/09. She is a bankruptcy attorney on the outskirts of Pittsburgh approximately 60 miles from the city. Her campaign utilized a combination of: 30-second commercials and 15-second commercials. Due to the slow Second Quarter of 2009 she was able to take advantage of running some of her 15-second commercials in “American Id.” The remainder of her scheduled aired in “Jerry Springer” and “Maury Povich.” Attorney Cialella had tremendous success with the remainder of her campaign in Second Quarter. She has planned to open a second office to handle the workload she received. She has also continued to extend her schedule and add additional programming. WPGH FOX Pittsburgh, PA

The WLOS Operation Blood Drive encourages viewers to help save lives! WLOS own Jay Siltzer is a two-time cancer survivor. Part of his successful recovery was due to the fact that someone donated blood when Jay was in need. Jay is a vital contributor to this Blood Drive. Jay is a reporter, meteorologist, and anchor of the News 13 team. WLOS ABC Asheville, NC

Koren Dentistry set up a 1-800 number that was specific to their television campaign only – this number was not listed on any other materials so they knew that if someone called, it was from the television campaign. When we followed up with the client after a couple of weeks into the campaign she said that she was getting great results and wanted to commit to a longer campaign. She made the comment that if they didn’t have the 1-800 number they might be having a different conversation with us because the receptionist could not tell a difference in their traffic or call volume just from asking the people who came in where they heard about their dental office. So the 1-800 number really helped in tracking their campaign … she gets a daily report from them letting her know all of the contact information from the prospects who call in after seeing the commercial. When we compared her call log to the exact times that her commercials ran, most of the calls she received were the exact minute after her commercial ran (for example, her commercial ran at 115p and she got a call on her log at 116p). They said that it was also helpful to show each of the dentists at each of their locations on the commercial. They said that the dentists are constantly recognized in public as being on television. They have been on every single week over the last year and continue to get great results. They recently committed to extending their contract through the end of the year and are participating in a station event to collect more leads. WMYA-TV Asheville, NC

Robert E. Powell, DDS has been in business for over 30 years. Just over four years ago, Robert E. Powell, DDS began marketing his business and less than two years ago he was convinced that he should try television. He was reluctant at first. He worried about the expense, the professionalism of the commercial and the return on investment. He doesn't worry any longer. His business is growing and WLOS is a complete partner in that growth. He says that WLOS has not only helped get new patients, but he is seeing an increase in patient retention. Jack Connors, GM WLOS ABC /WMYA-TV Asheville, NC